About: Scott Rafer has been helping Internet publishers and users take advantage of the latest technologies and trends since 1995. As CEO of Lookery, Rafer is creating an ad network and user-targeting service that supports the growth of social applications. Earlier, he was CEO of MyBlogLog, which was acquired by Yahoo! in early 2007. Before MyBlogLog, he twice tried and failed to build blog search companies—with Fresher Information in 1998 and with Feedster in 2003. Prior to the first dotcom boom, Rafer led the Internet products group at Kodak Hollywood, worked in investment banking, and graduated from the Management of Technology program at UPenn.

Rafer is also a member of the board of directors and co-founder of Mashery, which manages API and developer programs for web services providers, and is chairman of Winksite, which helps publishers large and small assemble active mobile communities around their brands based on the content they already syndicate.