A Web Interface to the Real World: How We Made MOO
In just over 2 years, MOO has grown to a worldwide business shipping fully customized, massively variable print products to over 180 countries worldwide. During that time, we’ve encountered and overcome hurdle after hurdle.
Sharing insights from MOO’s development setup, methods, technologies,
processes, and experiences, Stefan Magdalinski will outline the fundamental
differences between doing a pure-web play and an “API-to-the-world”
business.
Topics covered will include APIs (both their own and others), manufacturing, integrating physical QA processes, making User Experience look easy, and a mercifully small section on Color Management.
Presentation files: A Web Interface to the Real World_ How We Made MOO Presentation.pdf
Interesting and unassuming discussion about the development and direction of moo.com. Very topical judging by the number of Moo cards being passed to each other at the conference.
12:44AM Thu Oct 23, 2008
Fascinating, real life case study about building a real business on top of the web. Well presented and interesting, with lots of enticing details.
04:26AM Fri Oct 24, 2008








































Simple and direct with just enough technical information to make it relevant, thanks Stefan