Social Gaming in Virtual Worlds
This panel will explore the current state and future of virtual worlds as both vibrant community-driven online gaming experiences and effective marketing platforms. How can virtual worlds reach their targeted demographics? How can virtual worlds and brands team up to successfully engage consumers? In what ways do the behaviors and activities of members of traditional virtual worlds compare with other social games? How is a marketer to know which communities have staying power? What opportunities do virtual worlds offer your brand? How can you utilize creative advertising campaigns and build strong online communities?
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