IBM has added a dimension of imagination and innovation to the way its employees, customers, and partners work together. They aren’t alone. Organizations of all sizes have been focused on encouraging innovation, tightening customer relationships, and uncovering employee talent and expertise. See how IBM, a pioneer in enterprise social software, transformed the challenges of its own organization into opportunities for itself and its customers. What was once the experiment of researchers and innovators is now the fastest-growing product in IBM software history, and this session will show you why.